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It’s All About Makeup or IAAMU as some may know, is an exclusive Makeup Studio located in Moonee Ponds, Melbourne. IAAMU offers a vast range of high-end makeup artist quality products and services, Make Up Application for any Special Occasion, Retail, Workshops/Lessons , 8 Week course in Makeup Artistry, Waxing and Spray Tanning.

IAAMU launched their own line of Cosmetics in 2014. ‘Danni wanted her store to mirror that off her makeup kit – bit of this, a bit of that and lots of everything! Our experienced artists are available to share their knowledge and assist you with all your makeup needs. We are a Studio, a Store an Experience. IAAMU is dedicated to the continued artistic growth and development of Makeup Artists careers!
I love teaching Makeup, sharing my passion and years of knowledge with students, I provide the space, l share my learning’s, and l aim to inspire those who wish to take the journey’
- Danni Licandro
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