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latest news and updates

Keep up to date with our latest products, quick tips, gift guides and everything in between! Get in contact with us with any suggestions about what you would like to see next!

Whats new?!

Welcome back Melbourne!! We are so excited to have you back in store, and what better way to welcome you back than with the introduction of some new products! Here at It’s All About Make-up we are always on the look out for new shades and products! This month we introduced some new base products, lipcolours, new lashes and of course some new tools!

Lipsticks:

We have spent some time creating some new lip colours in our OG bullet lipstick. Welcome aboard Ingrid and Chrissy! Ingrid is a beautiful peachy nude with a satin finish, perfect to wear with any look! Chrissy on the other hand has more of a pinky undertone with that same hydrating satin finish, also perfect for this time of year.        Drop into our store and try them on! 

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Pictured from left to right: Ingrid, Chrissy

Base products:

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Nevis bronzer pictured infront

Our new base products include 2 shade extensions of our mineral powder foundation range. Sand (great for a darker, tanned skin) and Tender (beige undertone great for a lighter skin). Alongside these two we have a new shade in our best selling bronzer formula! Nevis is our new peachy babe that is super versatile and can be used to warm up the cheeks or give you a little flush of colour! Perfect for our peach lovers out there or for those of you that are on the go and need a two in one! 

Lashes:

Lashes are the cherry on top of any look, they finish it off! We’ve brought back some fan favourites from the Modelrock “What the fluff” collection in style eight and style twelve. The “What the fluff” collection features lashes that are super layered and give off a 3D effect. They are super fluffy and would look good on anyone!

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From left to right; style twelve, style eight.

Tools:

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from left to right; pro edge curler, base maker sponge

Lastly we’ve brought on board Modelrock’s purple double sided wedge Base Maker sponge. This little sponge is perfect for the application of foundation, concealer, any cream products, loose powders and the list goes on. This sponge is Latex free and is as soft as a marshmallow! 

And finally we have brought back Modelrock’s pro edge lash curler. This edge free design allows you to get in to the tricky spots that a traditional lash curler doesn’t allow you to. It’s compact and perfect for in the kit or as an everyday staple.

New Career as a Bridal Make-Up Artist

Interested in becoming a part of the exciting world of Make-Up? Have you always been intrigued with Make-up but never formely trained? Need a new hobby? Want to start a small business you can work your own hours and do something fun?? Then our 8 Week Make-Up Course is for you! Its great for anyone wanting to learn Make-Up Artistry and is a perfect stepping stone into the industry. Our class sizes are kept small, all products are provided and we take it step by step, each week covering a part of the face (spending detailed time covering eye shapes, liquid liner and different types of eye applications)

We also specialise in Bridal make-up and photographic make-up tecniques as this is an area of the industry that has the most demand. Doing Make-Up for Bridal parties can generate the most income as Bridal parties usually consist of 3-5 people. This is usually done at the Brides home early morning. The general cost per make-up is $60-$120 – So your average income for half a days work can be anything between $200-$600. The great thing with doing Bridal Make-Up is you are always guaranteed another booking to come from someone attending that Wedding! Your work will be on display (on your Brides face!) And another ‘Bride to be’ will see your work and want your number. This is how my Bridal business started. I did one wedding which turned into 2, then 4 then, 8 and so on, until I found myself booked almost every weekend with Brides. The only advertising I did was eventually on Facebook and Instagram, as I found I didn’t need to advertise as I always got a referal from a previous Bride.

Fast forward 25 years and 400 Brides later I have earned a generous income doing something I absolutely LOVE!! It took me a few years to build my make-up kit, but once I had enough of the essentials I was ready to earn some money.
You do need to keep in mind that you will need to replenish your kit from time to time and keep up to date with the latest colours and products, but other than that my return for investment was incredible.

So if becoming an Artist is something you have thought about contact our Studio for more information on our upcoming Course dates. If the passion is there the income follows. And remember any women getting married will always need a Make-Up Artist!!

Danni Licandro X

Creating The Perfect Base for Makeup!

The first step to achieving a flawless, long wearing foundation base is Primer!! Skip the moisturiser all together!!!  I can hear you thinking “what are they talking about??”   If it helps, think of your face as a canvas, the cleaner the canvas, the easier it is for the makeup to slide effortlessly onto your face and the less likely for it to become oily and move off!  Its the oil in moisturiser which breaks down foundation, hence why only after a few hours your foundation will start to move, shine and disappear!!  I can not stress more that you DO NOT need moisturiser under your foundation if you are wearing the CORRECT Primer!!!

EXFOLIATION 

Exfoliation is a vital step as it allows for the shedding of dead skin cells; this provides an opportunity for the new layer of fresh, plump skin to be revealed. An exfoliant that is great for all skin types is It’s All About Makeup’s “Exfoliating enzyme scrub”, which combines papaya enzymes and exfoliating beads to visibly improve the texture and radiance of skin. This allows for a fresh clean base for foundation to sit on.

PRIME TIME  

Once your face is exfoliated and free of dead cells and oil and dirt, it is time to prime the skin. Primers are essential for creating an even application of foundation as well as aiding in longevity. Primers are often reactive to heat and therefore application with your fingertips works best, gently massaging the product into your skin. Whilst primer is an essential part of creating a flawless face, one primer does not fit all, which is why it is important that primer is chosen based on the individuals skin type. confused about which primer is best for you? stay with us for some product ideas!

OILY 

Those who’s skin tends to be more on the oily side should opt for an oil free primer. We recommend our Pore Perfecting Primer, which is a velvet soft gel that works to smooth our irregularities of the skin whilst diminishing signs of oiliness. This product serves as an outstanding base for various make-up preparations – and that greatly enhances the durability of the make-up applied.

DRY

Those with extremely dry skin need to apply a product that will protect and hydrate the skin. It’sAall About Makeup’s  Retexturing  Primer offers a weightless light reflecting serum, working to diminish skin imperfections whilst adding a youthful glow. Along with this, Retexturing primer contains UVA/UVB protection which guards against sun damage, allowing for skin to appear smoother whilst extending foundation wear.

ALL SKIN TYPES 

Bodyography “veil foundation” primer 

Bodyography’s veil primer is suitable for all skin types (even sensitive skin!),  leaving a weightless feel on the skin. The inclusion of Dermaxyl offers anti ageing effects, meaning that the skin will be plumped by up to 40%.  This product focuses on aiding the evening of skin tone swell as ensuring the Extended wear of foundation.  If you are really oily or need foundation to stay put all day then I wouldn’t advise this primer (Pore Perfecting is much more effective)

Paintbox “Camera Ready” Primer

Paintbox’s Camera Ready primer is the perfect product to keep your makeup in place ALL day. The unique function of this primer is that it can be worn alone if desired, as it reduces the appearance of enlarged pores whilst leaving skin feeling divinely silky all day long.

Make-Up Artistry Courses

Choosing the right Makeup Course can be tricky, however if you’re seeking a school that provides a hands on approuch and thorough, in-depth information for entering the makeup industry or perfecting your skills, then look no further as our 8 week Course has got you covered. The curriculum is aimed at providing students with the skills and knowledge to perform all types of Special Event Make-up Application including Bridal and photographic, using some of the worlds most elite products such as Kryolan cosmetics, Paintbox cosmetics as well as our very own IAAMU range.

Our course is extremely detailed, providing rigorous training and education, enabling each student to complete the course with the skills to use various makeup products, cosmetic materials as well as understanding how to properly choose and excecute effective colour combinations, get started in the industry and enter the exciting work of Make-Up Artistry

Why IAAMU?

Our classes are quite intimate with no more than 14 students to each class, allowing for each individual to have one on one time with Professional industry artists in a fun, hands on environment.  We provide all products, brushes and tools for the duration of the Course, all you need to supply is your model!

Don’t go it alone! 

Our team will offer ongoing support and advice both during, as well as upon completion of the course as we understand how daunting it can be to enter a new industry alone!

Flexibility 

In this demanding industry, to be an excellent Makeup Artist you must stay on trend with both your education of technique as well as product knowledge, which is why we incorporate the latest looks and popular makeup trends into our course, allowing you to deliver the most up to date skills and knowledge to your clients.

Can’t make a day class? Do night! 

Our courses provide flexibility by offering both day and evening classes for your convenience

Want to know more?

Feel free to head to our website to contact us for more details.  www.iaamu.com.au

Its All About Lipstick

With the festive season fast approaching, a super easy and effective way to brighten your look is by dressing your lips!

Whether you enjoy a neutral or bold look, we have something to suit all tastes and needs with over 50 colours to choose from, offered in both matte and creamy textures. All of our lip products are paraben and synthetic free aswell as offering the added benefit of vitamin C and E, allowing your lips to feel soft and conditioned both during and after wear. Whilst all our products are manufactured in the US, we are an Australian owned business who pride ourselves on ensuring that no animals are harmed or tested on during product development. Our most popular shades include, Twiggy and Marilyn. Twiggy offers a dusty pink hue, complimenting any makeup look/ skin tone, whilst Marilyn brings life to any look by offering a vibrant red/orange pop of colour.

Its All About the ‘Nude’ Lip

Spring is in the air and as we begin to change our wardrobe, out come the softer, more summery lip colours! We are moving away from the bold, dark lip and into more neutral tones. One of our favourites is our  Lipstick in Eva’.  It’s the  perfect nude lip colour with a pinky, mauve undertone.  A great colour for just about anyone! This has also been an extremely popular Bridal Colour and one of our best sellers!